Niklaus Wirth is widely known as the creator of several programming languages.
What is less well known is that he also personally wrote several compilers, including
the first single-pass compiler for Modula-2 that later evolved into the initial
compiler for Oberon5. These compilers distinguished themselves by their
particularly simple design – they didn’t aspire to tickle the last possible bit of
achievable performance out of a piece of code, but aimed to provide adequate code
quality at a price-point of reasonable compilation speed and compiler size. At the
time, this was in stark contrast to almost all other research in compilers, which
generally had been characterized by an enormous and ever-increasing complexity of
optimizations to the detriment of compilation speed and overall compiler size.

In order to find the optimal cost/benefit ratio, Wirth used a highly intuitive
metric, the origin of which is unknown to me but that may very well be Wirth’s own
invention. He used the compiler’s self-compilation speed as a measure of the
compiler’s quality. Considering that Wirth’s compilers were written in the languages
they compiled, and that compilers are substantial and non-trivial pieces of software
in their own right, this introduced a highly practical benchmark that directly
contested a compiler's complexity against its performance. Under the self-
compilation speed benchmark, only those optimizations were allowed to be
incorporated into a compiler that accelerated it by so much that the intrinsic cost of
the new code addition was fully compensated.

Found through The Computer Language Benchmarks Game site:
http://shootout.alioth.debian.org/dont-jump-to-conclusions.php

Original paper:
Oberon: The Overlooked Jewel (pdf) Michael Franz, in L. Boszormenyi, J. Gutknecht, G. Pomberger "The School of Niklaus Wirth" 2000